Agenda — Day 1

October 7th · Barcelona

Time

Activity

Description

18:00 - 18:10

Arrivals & Tour Kick-Off

(Address: Ca l'Alier, Carrer de Pere IV, 362, Sant Martí, 08019 Barcelona)

Welcome by the Organizing Team.

18:10 - 18:30

Institutional Welcome

  • Catalan Government (ACCIÓ)
  • Barcelona City Council
  • Managing Director of 22@ Network
  • President of the Stanford Alumni Association Spain
  • Nuria Chinchilla - IESE

18:30 - 19:10

Interactive Catalan Wine Tasting

A playful, team-based cultural immersion.

Participants will group into teams to taste, learn, and compete, discovering the rich heritage of Catalan wines and their deep historical connection to the local culture.

19:15 - 21:50

Networking & Spanish Catering

Open floor for Fun and Networking.

21:50 - 22:00

Wrap Up & Closing

Final remarks from the organizing team, quick logistical reminders for Day 2.

Agenda — Day 2

October 8th · Barcelona

Time

Activity

Description

07:45

Registration

—

08:15

Welcome to LEAD Tour Barcelona

—
—

Barcelona’s Journey: How We Got Here?

Catalan Government & Barcelona Council

—

Creating the LEAD Innovation Tour BCN Rhythm

Music-Driven Activity by Oliver Watson

—

Coffee Break

—

10:15

Keynote 1

Pau Millet, Former Chief Architect, Sagrada Família

—

Coffee Break

—

—

Keynote 2

Fundació Èpica – La Fura dels Baus

—

Creative Group Reflection Break

Anne Kearney

—

Barcelona XRLAB Presentation

Catalyzing Creative Industries & Emerging Tech

12:45 – 13:45

Networking Lunch

—

14:00 – 14:45

Open Conversation Corners

Unfiltered, small-group standing conversations led by domain experts on Tech, Science and Creativity

14:45 – 15:15

Break for Reflection & Connection

—

15:30 – 16:15

Interactive Panel Discussion

—

16:30 – 17:15

Coffee Break & Barcelona XRLAB Immersive Activity

—

17:15 – 17:30

Wrap-Up

—

20:00

Gala Dinner

Eurostars Grand Marina Hotel

Session Agenda — Day 3 Tech Track(Registration link coming soon)

October 9th · Barcelona

Time

Activity

Description

8:30 – 9:00

Welcoming (coffee, networking) at 22@, Barcelona’s flagship innovation district

(Address: Sala Emprèn: Carrer de la Llacuna, 162, Piso 1, Sant Martí, 08018 Barcelona, España)

—

9:00 – 9:05

Introduction - Agenda for the day

Three main blocks for the day:

  • Barcelona’s Technology/Deep-Tech Innovation ecosystem at 22@
  • Supercomputing, AI and European technological sovereignty at Barcelona Supercomputing Center (BSC)
  • Entrepreneurship, investment and leadership at IESE Business School

9:05 – 9:20

Barcelona City Council presentation on Barcelona’s deep-tech strategy

  • Barcelona’s strategy and ambitions to strengthen its position as a European deep-tech hub.
  • Role of public policy in supporting innovation, talent and technology-driven growth.

9:20 – 9:45

22@ Network (Barcelona’s Innovation District) presentation

  • How Barcelona transformed an industrial district into one of Europe's leading urban innovation hubs.
  • Overview of the city's deep-tech, startup and industrial ecosystem.
  • Structural drivers behind Barcelona's innovation competitiveness.

9:45 - 11:30

Presentations from Mediapro, Multiverse, i2CAT on AI and deep tech innovation and applicability. Interactive discussions with audience

  • Mediapro: AI and next-generation audiovisual technologies and their real-world applications.
  • Multiverse Computing: Quantum-inspired AI, model compression and the journey of a Barcelona-founded deep-tech company.
  • i2CAT: Applied research and innovation in AI, 5G/6G, cybersecurity and advanced digital infrastructure.

Interactive discussion on technology transfer, scaling deep tech and Barcelona’s role in Europe’s innovation ecosystem.

11:30 - 12:00

Networking stand-up lunch

—

12:00 - 12:45

22@ District Tour by Barcelona Townhall

  • Guided visit through Barcelona's flagship innovation district.
  • First-hand view of the companies, research centres and urban transformation shaping the ecosystem.

12:45 - 14:00

Transfer

—

14:00 – 15:30

Barcelona Supercomputing Center presentation + Visit to MareNostrum supercomputer

(Address: Plaça d'Eusebi Güell, 1-3, Les Corts, 08034 Barcelona, España)

  • Exclusive visit to MareNostrum 5, one of Europe's most powerful supercomputers. • Barcelona's role in AI, high-performance computing and European technological sovereignty.
  • How supercomputing accelerates breakthroughs in healthcare, climate, mobility and industry.

15:30 - 16:00

Transfer

—

16:00 – 18:15

IESE Entrepreneurship Center + Masterclass by Nuria Chinchilla (IESE’s “Carmina Roca and Rafael Pich-Aguilera Women and Leadership Chair”)

(Address: IESE Business School - Barcelona Campus Sur: Av. de Pearson, 21, Les Corts, 08034 Barcelona, España)

  • Barcelona’s entrepreneurial ecosystem and its global positioning.
  • From innovation to scale: how technology and entrepreneurship connect within the ecosystem.
  • Corporate Venture Capital and collaboration between established companies and startups.
  • Entrepreneurship through Acquisition and the Search Fund model.
  • Interactive discussion with entrepreneurs, investors and IESE faculty.
  • Closing masterclass by Prof. Nuria Chinchilla.

20:00 -

Gala Dinner at Xalet de Montjuic

—

Session Agenda — Day 3 Creativity Track(Registration link coming soon)

October 9th · Barcelona

Time

Activity

Description

07:15 – 09:00

Studio46 - Home of the Joan Barbarà Family








Hosted by raising local artist Juliana Plexxo and master printmaker Virgili Barbarà, this session at the iconic Studio46 where legends like Picasso, Miró, and Dalí created masterpieces will explore the interdependence of fine art craftsmanship, and modern technology (AR/VR).

Juliana will show us the history, current projects, and creates a space for little Picasso and Joan Barbarà anecdotes and lots of questions.

LEADers will have the chance to directly get insights on one of the most iconic places for Artists in BArcelona and see impressive body of work.

All of us will have the chance to connect to the Artists and become a new Art Collector on the spot.

09:00 – 09:30

Transfer to 22@ / Poblenou

—

09:30 – 11:00

IaaC (Advanced Architecture Institute Barcelona )

“We are Architects of Change, Prototyping the Future”

Inspirational Introduction
(Urban Campus in Poble Nou
Welcome and hosted by the CEO Daniel Ibañez


Carrer de Pujades, 104

Sant Martí, 08005 Barcelona

Inspirational introduction to IAAC and its role within Barcelona’s innovation ecosystem

Discover how IAAC brings together advanced architecture, digital fabrication, robotics, computational design

and ecological thinking to address the challenges of the built environment.

Understand IAAC’s distinctive education-research-innovation model.

Connect selected projects with wider built-environment challenges.

Observe how ideas become prototypes, components and applications.

11:00 – 11:20

Transfer IAAC → DHub

—

11:30 – 11:45

Design Hub as Location

hosted by:
ADCE - Art Directors Club Europe

Welcomed Mercè Segú i Mestres who is the Executive Director of ADCE


Art Directors Club Europe - a place that is known for combining the leading creative talent and creates space and opportunity.

ADCE is now part of The One Club for

Creativity allowing to grow and promote

European creativity beyond the continent. The merger created a new combined community of 9.100 individual and corporate members across 74 countries.

Mercè Segú presents and provides the Introduction into the cosmos of ADCE.

11:45 - 13:15h

Design Hub:

Materfad:
One of a kind in Europe and the backbone for Product Designers.

AND

One of the current official Design Hub Exhibition



Plaça de les Glòries Catalanes, 38, c, Sant Martí, 08018 Barcelona

DHub & Materfad- Barcelona's Materials Centre, Fostering Arts and Design Hub Exhibition
LEADers will get the chance to visit and explore an current exhibitions.

Materfad Exclusive Tour with Robert D Thompson, Scientific Director.

Materfad is one of a kind in Europe and the backbone for Product Designers.
“We are the Barcelona Materials Centre, created and driven by the FAD, Fostering Arts and Design.”

“At MATERFAD we work as an observatory of the future, conducting technological research and surveillance focused on innovation, sustainability and creativity through materials”


13:15 - 14:15h

Lunch at Design Hub

—

14:10 – 14:50

Transfer

—

14:50 – max 18:00

Fundació Èpica — La Fura dels Baus

Welcome and guidance by CEO Fran Iglesias Gracia


Carrer d'Eduard Maristany, 293, Local C, 08912 Badalona, Barcelona

Born from the international performing arts company La Fura dels Baus, who Revolutionized the Olympics Opening Ceremony 92’


A collision between Humanities, Science, Technology and Society.
Fundacio Epica positions the Cultural and Creative Industries as relevant and necessary in the R+D+i processes


LEAders will get a taste of Humanity and AI and how Fundacio Epica helps to understand this interdependent dynamics and its influence on society in a more tangible and relatable way.

20:00 -

Gala Dinner at Xalet de Montjuic

—

Session Agenda — Day 3 Science and Health Tech(Registration link coming soon)

October 9th · Barcelona

Time

Activity

Description

08:30 – 11:15

Tour of CSIC (Spanish National Research Council)

Carrer de Jordi Girona, 20, Les Corts, 08034 Barcelona

Technology Pitch Session – Presentations of innovative technologies currently being developed by CSIC.

Research Center Tour – Guided visit so that the LEADers can explore the facilities and learn about ongoing projects.

11:15 – 11:45

Coffee Break and Networking

Inventor Matchmaking – Networking sessions between the LEADers and the technology inventors to discuss projects of interest in greater detail.

11:45 - 12:15

Presentation from RMIT University (Royal Melbourne Institute of Technology)

Presentation: Human-centered co-creation in clinical trials

Speakers: Hannah Tribe (RMIT University) and Maria Gabriela Irrazabal (RMIT University)

12:15 - 13:30

Panel discussion on How to move Innovation from Pilot projects to Commercialization

Proof of System: How Barcelona Moves Healthcare Innovation From Pilot to Practice.

Why do some validated health solutions reach patients while most stall after the pilot? Following the journey from lab to deployment across four angles — research (CSIC), ecosystem (Barcelona Health Hub), scale-up (InBrain Neuroelectronics, WEF Technology Pioneer 2025), and corporate (AstraZeneca) — this panel explores what separates the innovations that scale from the ones that don't.

Moderator: Andreea Rasoga

13:15 - 15:00

Lunch and transport

—

15:00 - 16:00

Tour of the CaixaResearch Institute

Carrer d’Isaac Newton, 9, Sarrià-Sant Gervasi, 08035 Barcelona

Visit & Presentation of the CaixaResearch Institute work.

The CaixaResearch Institute is the first research center in Spain and Portugal dedicated entirely to the study of immunology. Opened in 2026, it is backed by a €100M investment from the “la Caixa” Foundation. LEADers will have the chance to visit the Institute in exclusivity.

16:00 - 17:00

Tour of the CosmoCaixa Museum and participants activity

Carrer d'Isaac Newton, 26, Sarrià-Sant Gervasi, 08022 Barcelona

Visit & Presentation of the CosmoCaixa Museum work + Interactive Activity for participants.

The CosmoCaixa Museum of Science, European Museum of the Year Award in 2006, is a premier, highly interactive Science museum financed and operated by “la Caixa” Foundation. LEADers will have the opportunity to have a private, guided tour of the museum and a special activity designed for them.

20:00 -

Gala Dinner at Xalet de Montjuic

—